PAPER & TEA Magazine - Tea Knowledge, Inspiration & Stories

Explore the World of Tea: Knowledge & Inspiration – from Experts for Connoisseurs.

All About Tea

Lifestyle

Glossary

Inside PAPER & TEA

Recipes

All About Tea

Turkish Tea Culture: Çay and Beyond

In Turkey, a lot of Çay is consumed—this is no great secret, but how did it come to be? Join us in discovering Turkish hospitality, rituals, and the most renowned tea-growing region in Turkey.

Sarah Schedler

05.11.2025

All About Tea

Caffeine for Connoisseurs: Matcha as a Coffee Alternative

What’s behind the trendy drink Matcha, and what makes it a popular alternative to coffee? Let’s uncover the green secret.

Sarah Schedler

10.03.2025

All About Tea

Is Tea Vegan?

Find out how to recognize vegan tea!

Junge Frau mit braunen Haaren, Ohrringen und Kette, im grauen Nadelstreifen-Blazer.

Victoria Backhaus

23.01.2025

The World Of Tea

All About Tea

Learning to Appreciate Tea: A Guide for Coffee Drinkers

Discover the world of tea with our guide and learn how, as a coffee drinker, you can enjoy the diversity of tea. Let new flavour worlds inspire you.

Sarah Schedler

10.11.2025

All About Tea

Turkish Tea Culture: Çay and Beyond

In Turkey, a lot of Çay is consumed—this is no great secret, but how did it come to be? Join us in discovering Turkish hospitality, rituals, and the most renowned tea-growing region in Turkey.

Sarah Schedler

05.11.2025

All About Tea

The Role of Tea in China: Insights into the World's Oldest Tea Culture

Dive into Chinas's tea culture and discover the world's oldest tea tradition!

Victoria Backhaus

08.04.2025

All About Tea

How to Hojicha

How do you prepare Hojicha Powder? From a classic Hojicha Latte to pure enjoyment, let's make your perfect cup together.

Porträt einer jungen Frau mit braunen, lockigen Haaren und dezentem Lächeln, schwarzes Oberteil, unscharfer Hintergrund.

Caroline Tyka

01.04.2025

All About Tea

The Role of Tea in Buddhist Culture: A Path to Mindfulness and Serenity

Discover the shared history of Tea and Buddhism.

Victoria Backhaus

30.03.2025

All About Tea

All about Sencha, Japan’s favorite tea

Explore Sencha, Japan's iconic green tea. Join us on a journey through its flavors, preparation, and origins.

Junge Frau mit langen blonden Haaren und grünen Augen im beige gerippten Pullover mit goldenen Creolen.

Jana Schwerdtfeger

27.03.2025

Sustainable & Mindful Living

Lifestyle

Ayurveda and Tea: Harmony for the Senses

Discover the world of Ayurveda and the part tea plays in this Indian life philosophy.

Junge Frau mit welligen hellbraunen Haaren und silberner Halskette vor hellem Hintergrund.

Tamara Weber

13.05.2025

Lifestyle

Attention, Mindfulness: is it all hype or is there something to it?

Mindfulness is often hailed as a miracle cure - but what's really behind it?

Caroline Tyka

30.01.2025

Lifestyle

How tea shapes my day

Find small pauses in your daily routine!

Jana Schwerdtfeger

24.01.2025

Lifestyle

Find your flow: Which journaling method works for you?

Journaling can bring clarity to what’s on your mind.

Jana Schwerdtfeger

09.01.2025

Lifestyle

From Intentions to Habits

Turn your New Year's resolutions into lasting habits with simple, science-backed strategies that make life easier, one step at a time.

Caroline Tyka

02.01.2025

Lifestyle

The Secret of Gift-Giving: Why Gifts Bring Joy

The act of gift-giving is a phenomenon where both givers and receivers experience immense joy.

Sarah Schedler

06.12.2024

Definitions, Backgrounds & Terms about Tea

Glossary

Cloves are the dried flower buds of the clove tree (Syzygium aromaticum), an evergreen member of the myrtle family. Renowned for their potent aroma and warm, spicy flavour, cloves are a staple in c...

Sarah Schedler

13.11.2025

Glossary

Calabash

The calabash is a traditional vessel predominantly used in South American cultures, particularly in Paraguay, Argentina, Brazil, and Uruguay, for preparing and enjoying mate tea. Originally made fr...

Sarah Schedler

12.11.2025

Glossary

Bombilla

The Bombilla is an essential drinking straw used in the South American tradition of Mate tea drinking. Acting both as a straw and a filter, the Bombilla plays a vital role in the traditional prepar...

Sarah Schedler

11.11.2025

Glossary

Pineapple

The pineapple is a tropical fruit cherished worldwide for its sweet, distinctive flavour and striking appearance. It belongs to the Bromeliaceae plant family and has spread globally from its origin...

Sarah Schedler

07.11.2025

Glossary

Strawberry

The strawberry, scientifically known as Fragaria × ananassa, is a fruit renowned for its vivid red colour and sweet, juicy flavour. Belonging to the rose family, it's not only a popular dessert sta...

Sarah Schedler

06.11.2025

Glossary

Lemon Verbena

Lemon verbena, botanically known as Aloysia citrodora, is a plant species from the verbena family, cherished for its fresh scent and taste. In addition to its use in the kitchen and aromatherapy, i...

Sarah Schedler

04.11.2025

Behind the Scenes: Meet the Team & Our Partners

Inside PAPER & TEA

Have yourself a merry little me-time: with our 2025 Advent Calendar

Me-Time meets Tea-Time: our 2025 Advent Calendar.A reminder to hit pause this December. 24 days, 24 teas – each one a small act of calm. For those who choose presence over pressure.

Frau mit zurückgekämmtem blondem Haar lächelt in beigem Sweatshirt in neutralem Raum

Yvonne Becker-Kastir

29.10.2025

Inside PAPER & TEA

From hidden details to the Winter Collection: The creative vision of PAPER & TEA designer Sylvia

Cool blues, golden-brown tones, beautiful illustrations — designer Sylvia shares how the idea for our new Winter Collection was born.

Yvonne Becker-Kastir

29.10.2025

Inside PAPER & TEA

Matcha Update: Preserving a Tradition in a Changing World

The rising demand for matcha presents challenges as climate and demographic shifts strain traditional production in Japan. This transformation calls for our support to preserve the valuable tea cul...

Yvonne Becker-Kastir

02.09.2025

Inside PAPER & TEA

Tea Pairing: Rediscovering the Art of Food Pairing

In celebration of International Tea Day, we teamed up with the renowned Michelin-starred restaurant Cookies Cream to create an unforgettable menu featuring tea pairings. Take a look behind the scenes.

Sarah Schedler

25.06.2025

Inside PAPER & TEA

Discover the Art of Tea Tasting with PAPER & TEA

Join me for a unique tea tasting experience at PAPER & TEA and take a peek behind the scenes. Curious?

Sarah Schedler

23.05.2025

Inside PAPER & TEA

New Leadership at PAPER & TEA: A Clear Vision for the Future

PAPER & TEA begins a new chapter with Hannes Kläs as CEO and Tilman Städtler as CFO.

Caroline Tyka

27.02.2025

In the Tea Kitchen: Tasty Recipes with Tea

Recipes

Golden Milk: A Recipe for Cosy Moments

This delightful drink, rooted in South Asian traditions, brings together turmeric and spices for a delicious treat. Curious to brew your own "Turmeric Latte" at home?

Sarah Schedler

03.11.2025

Recipes

Winter Snow – Winter Blossom Recipe

A creation of the highest class: Delicate white tea with apple and cinnamon, served with a decorative apple rose. Come and take a sip.

Sarah Schedler

16.10.2025

Recipes

Winter Glow – Berry Spark Recipe

An alcohol-free option for winter evenings: Discover the fruity-refreshing tea drink with elderberry, hibiscus, and a hint of spice, enhanced with sparkling water.

Sarah Schedler

16.10.2025

Recipes

Winter Light – Mont Blanc Recipe

A winter recipe to recreate: Enjoy warm black tea with cocoa and winter spices, enhanced with cream and maple syrup in this exclusive creation!

Sarah Schedler

16.10.2025

Recipes

Hojicha Maple Latte Recipe

Have you seen this comforting delight? Discover how you can easily create the creamy Latte with nutty-roasted hojicha and a delicate maple syrup note in the comfort of your own home.

Sarah Schedler

16.10.2025