Zylindrische Metallschachtel mit weißem Etikett für HOJICHA Bio-Röstgrüntee von PAPER & TEA.

DE-ÖKO-013

non-EU Agriculture

Dreischichtiges Getränk in hohem Glas mit lila Eis, Kaffee-Textur und cremigem Schaum auf beige Oberfläche

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non-EU Agriculture

Weiße Tasse mit cremigem Cappuccino, umgeben von verstreuten Kaffeebohnen auf weißem Hintergrund.

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non-EU Agriculture

Klare Plastikbecher mit Eis und violettem Getränk, in das braune Flüssigkeit gegossen wird, auf beigem Hintergrund.

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non-EU Agriculture

Nahaufnahme eines cremigen Kaffeegetränks mit luftiger Schaumkrone und roten Sprenkeln

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non-EU Agriculture

DE-ÖKO-013

non-EU Agriculture

Bio Hojicha-Pulver in Metalldose, Keramikschale mit schaumigem Tee und Bambusbesen auf grünem Hintergrund

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non-EU Agriculture

Klares Glas mit Eiskaffee und Milchwirbel, umgeben von schmelzenden Eiswürfeln auf hellem Untergrund.

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non-EU Agriculture

Silberner, wiederverschließbarer Beutel mit weißem Etikett und Bio-zertifiziertem Hojicha Pulver von P&T, 250g

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non-EU Agriculture

Kleiner Metallbehälter mit Paper & Tea Hojicha Pulver aus Kagoshima, braunes Pulver in Keramikschale, Bambusbesen, Teelöffel

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non-EU Agriculture

Rustikaler Keramikbecher mit floralem Muster und schaumigem Tee auf Tablett mit Zwetschgenscheiben und Teezubehör.

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non-EU Agriculture

Cocoa Hazelnut Toast

Green TeaHojicha Powder

Toast Hazelnut Cocoa

Ground green tea powder from Japan
Hojicha speciality
Finely roasted aroma
Lower caffeine content than matcha
Enjoy pure or as a Hojicha latte

Flavor Preparation Origin & Processing FAQ

€ 25,00

€ 83,33 / 100g

Lowest price (30 days): € 21,50

incl. VAT, plus shipping

Available, with you in 3 – 5 days

“

Excellent in taste. It made me feel really good again. For me, it's better than green matcha

Gabriele

Ingredients - Organic roasted green tea powder

DE-ÖKO-013

non-EU Agriculture

Organic roasted green tea powder

Japanese green tea (roasted)* (*certified organic)

Store in a cool and dry place. Once opened, store in the refrigerator.

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Hojicha Powder

Hojicha is a popular roasted tea from Japan. For our HOJICHA POWDER, roasted green tea is a finely ground. Hojicha has a lower caffeine content than matcha, which makes it a pleasant drink for the afternoon hours. Enjoy the naturally sweet taste and pleasantly mild aroma that define this Japanese tea specialty.

Green Tea

The preparation

You prepare hojicha powder like matcha: Sift the tea powder into a bowl and add hot (but not boiling) water. Whisk the Hojicha until it's frothy. For the best results, use M-shaped moves with your wrist rather than a circular move. To make a Hojicha latte, pour the mixture over milk.


Amount of tea	Temperature
1 tbsp. / 2 g per 75 ml water	80° C

Sift tea powder into bowl. Add water and whisk 15-20 sec until creamy.

Zylinderförmige Metalldose mit Etikett für Hojicha Grünteepulver, Holzlöffel mit Pulver und Keramikschale mit Getränk.

The processing of the tea

The delicate leaves and stems of our premium Tencha green tea are roasted at 200°C with constant movement. This process gives the tea its characteristic brown color and unique aroma. Our HOJICHA POWDER has a medium roast, striking the perfect balance between fresh green tea flavors and a distinctive nutty-caramel roasted taste.

Kagoshima, Japan

The origin of the tea

The renowned tea-growing region of Kagoshima is known for its premium teas. The soils of this active volcanic area are rich in nutrients which produce exceptionally flavorful green tea.

Szenische Uferpromenade, Vulkan im Hintergrund, pastellfarbenes Gebäude, grüner Park, blaues Wasser mit Boje.

Luftaufnahme eines großen landwirtschaftlichen Feldes mit grünen Pflanzenreihen und Erdwegen

Klares Glas mit Eiswürfeln, in das grüne Teeflüssigkeit von P&T eingegossen wird.

Carefully selected, never compromised in quality

Every matcha we offer meets the highest standards you can see and taste — in its flavor, color, and texture. After extensive tastings and careful sourcing in Japan, our tea masters select only matcha that truly meets our expectations: vibrant green color, ultra-fine milling, and a rich, well-balanced umami profile. The quality starts before the harvest. By shading the tea plants, the leaves develop greater depth, more complex flavor, and their signature color. Traditionally stone-ground, this process creates a smooth, creamy texture with a subtle natural sweetness — refined enough to enjoy on its own and bold enough to stand out in a latte. Every batch is rigorously tested to ensure it consistently meets our high quality standards. Thanks to its natural combination of caffeine and L-theanine, matcha delivers steady, long-lasting energy — for clear focus without the typical coffee crash.

Japanese
origin

Traditionally
crafted

Alternative
to coffee

Complete
sets

What is hojicha powder?

Hojicha powder is finely ground, roasted Japanese green tea. For hojicha, the leaves (and stems) are roasted at high temperature, which creates its characteristic brown colour and mild, nutty-caramel roasted aroma. As a powder, hojicha can be prepared like matcha: whisked on its own, as an (iced) latte, or as an ingredient for baking and cooking.

What does hojicha taste like?

Hojicha tastes pleasantly mild, naturally sweet and far less grassy than other green teas. The roasting brings out warm notes of nuts, caramel and toast. Our hojicha powder has a medium roast – a balance between fresh green tea notes and a rounded roasted flavour.

How much caffeine does hojicha have compared to matcha and coffee?

Hojicha naturally contains caffeine, but much less than most green teas, because roasting breaks down some of it. As a rough guide, a cup of hojicha is usually under 20 mg of caffeine, while matcha provides roughly 30–70 mg depending on dosage and a cup of coffee around 80–100 mg. This makes hojicha a pleasant choice for the afternoon or evening.

How do I prepare hojicha powder?

Sift 2 g (about 1 teaspoon) of hojicha powder into a bowl and add about 75 ml of hot, no-longer-boiling water (~80 °C). Whisk for 15–20 seconds using loose M-shaped movements from the wrist until frothy. Enjoy it on its own, or pour it over milk of your choice for a latte.

How do I make a hojicha latte (including iced, including with oat milk)?

Whisk 2 g of hojicha powder with about 75 ml of hot water (~80 °C) until smooth and frothy, then pour over frothed milk of your choice – with oat milk the latte becomes especially creamy and rounded. For an iced hojicha latte, simply pour the whisked hojicha over ice cubes and cold milk. The warm roasted aroma pairs well with milk and makes the latte naturally mild and sweet.

Can I drink hojicha in the afternoon or evening?

Yes. Because roasting gives hojicha a naturally lower caffeine content than most other green teas, it is often enjoyed in the afternoon and evening. How you personally respond to caffeine varies from person to person.

Can hojicha be used for baking and cooking?

Yes. Like matcha, hojicha powder works well in the kitchen – for example in pastries, creams, ice cream or desserts. Its nutty-caramel roasted aroma pairs particularly well with milk, cream, white chocolate and caramel. Tip: sift the powder and whisk it smooth with a little liquid or fat before use.

What is the difference between hojicha and matcha?

Both are ground Japanese green tea, but they differ in processing, flavour and caffeine. Matcha is made from shaded, unroasted leaves, is vivid green and tastes fresh, grassy and umami-rich. Hojicha is made from roasted leaves, is brown and tastes mild, nutty and caramel-like. Hojicha also naturally contains less caffeine than matcha.

Where does your hojicha come from?

Our hojicha comes from Kagoshima at the southern tip of the Japanese island of Kyushu – one of the most important regions for high-quality green tea in Japan. The nutrient-rich soils of this volcanic region produce especially flavourful teas.

How do I store hojicha powder correctly?

Store hojicha powder cool, dry and protected from light, tightly sealed; after opening, ideally in the fridge. This helps preserve its roasted aroma and flavour for as long as possible.

Our teas bring a breath of fresh air to your cup

Green TeaHojicha Powder

Ingredients - Organic roasted green tea powder

How the tea tastes

The perfect brew, made easy

Amount of tea

Temperature

The journey of our tea
into your cup